Category Archives: #WorkCulture
The oft-quoted (and also mis-quoted) proverb “You can’t save your way to prosperity” has a much more pertinent meaning for business.
Many companies, small business as well as large corporations, have struggled when they focus so much on the bottom line that they forget how to move forward and drive top-line revenues.
A Forbes article last month detailed how an entrepreneur’s previous startup consumed him because of the fear of financial losses. Worried too much about pinching pennies consumed him even though the company had millions in revenue.
He discovered that focusing solely on the bottom line was no way to run a business, let alone give himself any peace or lasting satisfaction. Once he discovered what he was doing wrong, he stepped back and formulated his next start up with a focus on driving revenue and creating value.
I often say that the problem with most floundering businesses is that they changed their game plan and started playing defense penny-wise when they should be more on the offense in building value for their customers. Simply stated, by having a vision towards building loyal customers and a complete value in everything you do will help get a company moving forward and not restrained by decisions on what to spend or not spend.
Penny pinching and bottom line focus shortens an organization’s vision and take the eyes off of most everything else, particularly your company values and mission statement. Granted, profitability should be a goal; however, having the right internal systems should ensure profitability flows down through from the top line revenues.
And yet, sales is not the be-all-and-end-all. Many companies are great at getting the sale or driving revenue, but create little lasting value that builds trust or commitment form their customers.
Creating value comes not only between your customers and your organization, but also a holistic synergy within your company that transcends the inner workings and augments that trust and commitment from your customers.
When a customer sees that your company will follow through to make things right for them, or that your team works in alignment with your core values which in turn prove your organization is what it says it is, you create a value that enhances the transaction-based part of the relationship. This creates more intrinsic value beyond what you bring to your customers, a value that you can never build focusing on the bottom line and pinching pennies en route to success.
Running a business with the majority of your focus on the bottom line is “penny-wise and pound foolish”. The best success comes by creating not just sales, but value beyond the transaction. Spend your efforts on value.
Success doesn’t come easy. It takes planning and focused effort to enable yourself and your team to attain those goals.
One of the most overlooked and neglected factors into any success for your team is to ensure the proper landscape is in place that better enables those goals to be met. That landscape is your culture.
Just as a great landscape sets the stage for painting a beautiful picture or taking a breathtaking and rewarding hike, having the proper landscape for your organization will enhance the success that you strive to attain.
Having the proper landscape for your organization will enhance the success that you strive to attain
Lolly Daskal’s post a few months ago stated “Culture sets the stage for success” is true. It not only brings people together but allows performance to thrive. Michael Lee Stallard’s book Connection Culture outlines how great cultures allow people to have more commitment and find better success corporately and personally. It’s no mistake that Connection Culture’s Twitter handle is @ConnectToThrive. Stallard outlines that a connected culture possesses the following 3 key aspects:
- Vision – a share in the mission and where the team is headed
- Value – everyone feeling important and a contributing member
- Voice – people having input and being truly heard
These aspects help remove barriers that impede cooperation, productivity, ambiguity, and rogue agendas. It’s the removal of these impediments that allow individuals to perform, both more freely and with more commitment. They also can create incremental success where people feel more support and freedom to solve problems, go the extra mile, and look after the organization’s best interests because the organization has looked after theirs first and foremost.
Conversely, neglecting and allowing a poor culture will set up a toxic landscape where people will default to a survival mode, meet minimum performance and justify their actions why they did not do better.
In any organization – business, sports team, community program, church and even family – having the proper landscape of culture that allows people to feel valued, have a voice, and share the vision will create a far better environment where they will most likely naturally work harder and be more deeply engaged. Setting the right culture is essential for anyone wanting more success from their grouping structure.
How will you set the landscape for success for those you impact this year?
In our automated, tech, and email driven workplace, it’s hard to think that business is about people. But consider these thoughts:
- You don’t conduct business (B2B or B2C) with companies, but with people you trust.
- The very first business exchanges centuries ago, before technology and systems, revolved around people first.
- In every transaction, there is at least two people that are affected.
- In your efforts to move up and become wealthy, there are people that share in your success and depend on you to help them succeed as well.
- Acquiring the world means nothing if people are not there to support you. Acquiring people to support you means everything even if you do not have the world at your disposal.
- Don’t lose who you are as a person for things that are temporary.
- Every industry has one common denominator – people. The systems, business models, technologies, and products or services differ company to company.
- Profits are temporary. People are permanent.
If we kept in mind that every action we conduct in our business has the opportunity to impact other people – for good or for ill – we could make a positive and transformative impact in our sphere of influence. So keep in mind
Business Is People