Branding is not just a logo, a marketing campaign, or your social media presence.

Branding is the call center operator answering the phone. The person on the other end of the “Can I Help You?” chat on your website. The people filling orders to ship to your customers.

Branding is your website experience, your warranty and the timeliness of your deliveries. It’s the first interaction with your customer, all word of mouth afterwards, and your most recent touchpoint with anyone.

Branding is your reputation. And thus your reputation, CX, systems, culture, personnel and marketing is your branding. Branding is everything. Branding is your reputation.

And as such, everything is branding. Which should keep all of our actions in proper perspective.

(image: pixabay)