#ThursdayThought – The High Cost Of Easy
Last week my schedule had me arriving home in the evening. I didn’t want to take the time to cook dinner as I had much to do that night, so I ordered dinner from a local pizza place. In and out in under 2 minutes, I got home and ate while I prepared to get work done that night.
Only I got nothing done. My dinner made me feel lethargic and horrible the rest of the evening.
That was the trade-off of cooking healthy at home versus eating something quicker and not as good for me in the name of “easy”.
Business owners, busy people, young mobile adults – all of us want the easy button.
In our automated world easy has become easier, but not necessarily cost-free.
We forego face to face relationships in lieu of texting and emails. Context goes out the window, as does a true understanding of the person you are communicating with.
We want to automate reporting but then are incapable of knowing the numbers and how they’re derived.
We hear that someone from another company will support our onboarding or help us with a new project, and we defer to them to do it all. With no skin in the game, we have no working knowledge of the system or tool we’ve been set up with. The cost to use it doesn’t save us any money, we say. But that’s because we wanted easy and did not follow through with effort on our own end.
We sign on for third-party companies to process orders, deliver goods and manage data for us. But we give up the last mile of customer experience, the IP of our customer’s information and ultimately our brand. We’re not vertically integrated because it’s not easy.
I love tech and the benefits to our lives. When we use it to enrich what we do, it does make living nicer. But when the trade-off for easy costs us, we should reconsider why we’re going for easy.
Weigh the cost of easy. If it means you don’t have to do a single thing, it’s most likely going to leave you with a bad feeling in your stomach. It might be easy going down, but hard to digest when you give up getting ahead.