Why do people and organizations ask as a reflexive action “Well, who else does this?” when they hear about a product or service for the first time.

It’s because they want to leverage someone else’s courage, and more often the case their other’s money, so they don’t take on unknown risk.

But many people don’t generally think that … someone had to be the first mover.

While First-Movers and Early-Adopters don’t always succeed because of their willingness to blaze a trail, they do something most other companies don’t do – they show courage to test new waters, adopt new technology, or forego industry norms to differentiate.

So many times companies, especially established ones, play defense by asking “who else does this?” instead of playing offense in bucking a trend and disrupting the marketplace.

You’ll never go anywhere waiting for others to go before you.

Worst case scenario – it doesn’t work and you go back to the core.

Best case scenario – you grow your market share, increase sales, and/or be noted as a pioneer in your industry.

If it sounds good to consider, don’t continue to ask. Just go for it.

(image: pixabay/canva)