How “Who Else Does This?” Holds You Back
Great leaders always ask questions to ensure the next step forward produces a desirable outcome.
With that in mind, they guardrail their questions along lines such as these:
- What is the ROI?
- Is it profitable?
- Do we penetrate a new market?
- Is it aligned with our brand?
- Can we do it with quality?
- Is it us?
- Can we execute reasonably?
- Will this scale well?
All good questions that are essential to guiding business decisions forward.
But there is one question, however, that is more of a veiled excuse than a reasonable question:
Who Else Does This?
The question seems innocent at first – if the practice, service, product, or company is in play from a reputable industry, company, or even a competitor, then it has credibility. The power of a testimonial plays well here; however it’s a guardrail question laden with a key pitfall.
Quite simply, if a practice, service, product, or company is good enough to merit consideration, what does it matter who uses it? Here’s where the question falls short:
- Someone has to be the first to use it.
- Sometimes a service meets the need of smaller, reputable companies rather than a big, well-known one
- Relying on others hampers your brand
- Waiting for others stifles innovation and first-to-market strategies
Try instead to answer the question as such:
- Does it meet our needs?
- Will it help us in our goals?
- Why not be the industry trailblazer?
Having that pioneering mindset as a leader will make you a more decisive leader and propel your organization to make better decisions based on your needs, and not another’s.