How “Who Else Does This?” Holds You Back

Great leaders always ask questions to ensure the next step forward produces a desirable outcome.

With that in mind, they guardrail their questions along lines such as these:

  • What is the ROI?
  • Is it profitable?
  • Do we penetrate a new market?
  • Is it aligned with our brand?
  • Can we do it with quality?
  • Is it us?
  • Can we execute reasonably?
  • Will this scale well?

All good questions that are essential to guiding business decisions forward.

But there is one question, however, that is more of a veiled excuse than a reasonable question:

Who Else Does This?

The question seems innocent at first – if the practice, service, product, or company is in play from a reputable industry, company, or even a competitor, then it has credibility. The power of a testimonial plays well here; however it’s a guardrail question laden with a key pitfall.

Quite simply, if a practice, service, product, or company is good enough to merit consideration, what does it matter who uses it? Here’s where the question falls short:

  • Someone has to be the first to use it.
  • Sometimes a service meets the need of smaller, reputable companies rather than a big, well-known one
  • Relying on others hampers your brand
  • Waiting for others stifles innovation and first-to-market strategies

Try instead to answer the question as such:

  • Does it meet our needs?
  • Will it help us in our goals?
  • Why not be the industry trailblazer?

Having that pioneering mindset as a leader will make you a more decisive leader and propel your organization to make better decisions based on your needs, and not another’s.

(image: pixaby)

About Paul LaRue

My goal - To encourage you to lead & influence others with positive impact.

Posted on September.21.2017, in Leadership. Bookmark the permalink. Leave a comment.

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